Why Long-Term Real Estate Goals Matter More Than Short-Term Headlines

Staying informed about real estate trends certainly is important. But basing your home-buying or home-selling decisions exclusively, or even primarily, on headlines about the real estate market can result in costly mistakes.

If you’re considering a move, it’s essential instead to keep your long-term real estate goals front and center. Whether you're a first-time homebuyer, a move-up buyer, or someone looking to downsize or invest, focusing on your personal goals always beats reacting to short-term real estate market noise. Mitch Burns, Private Office advisor and license partner, Engel & Völkers Hilton Head Island Bluffton, offers insights about the importance of clients keeping their eyes on the horizon, not the headlines, and about his South Carolina coastal town and resort island market.

Focus on the Big Picture: Years, Not Weeks

“Over the last several years, particularly during the pandemic, many people got used to the idea of fast, dramatic returns,” says Mitch. “But if you zoom out and look at real estate from a 20- to 25-year perspective, the average appreciation is typically 3%–4% annually. If you’re holding a property for seven years, which is the national average, you’re looking at a potential 21%–28% return. That’s without even factoring in the lifestyle benefits or potential rental income if the property is used as an investment.”

That long-term, steady growth is one of real estate’s greatest strengths. It’s a tangible investment — something you can live in, rent out, or enjoy with family and friends. And over time, it tends to build equity in a reliable way.

Mitch emphasizes that homes aren’t just financial assets; they’re lifestyle anchors where memories are made, families grow, and futures are built.

Education Beats Misinformation

Despite having access to more information than ever before, many homebuyers still arrive with misconceptions or partial truths. “There’s a lot of misinformation out there, which is why it's important to sit down with an experienced real estate agent who can guide you through the process,” Mitch says.

A key piece of advice? Understand the purpose behind your purchase. Is it a primary residence, an investment property, or a second home? Your purpose should shape your strategy.

If you’ll be financing your purchase, Mitch also recommends early conversations with a lender to assess what you can afford. Getting prequalified not only clarifies your financial picture, he explains, but also makes your offer more competitive when the time comes.

Understand Your ‘Monthly Nut’

When evaluating affordability, focus on your monthly comfort level — not just the purchase price. A lender can help you calculate your “monthly nut,” which includes mortgage payments, insurance, property taxes, and any additional community or association dues. Knowing this number early, Mitch says, makes your home search far more efficient and realistic.

Know Your Options

A common myth among homebuyers is that they need 20% down to buy a home. That’s not necessarily true. Mitch points out there are various lending options — from USDA loans to VA and FHA loans — that cater to different types of homebuyers. Understanding these options early on can expand your opportunities and relieve unnecessary financial stress.

Market Dynamics Matter — But So Does Geography

Mitch operates in both Bluffton on the mainland and Hilton Head Island, and he sees notable differences between the two.

Bluffton, with its younger demographic, tends to be more sensitive to interest rates and financing options. Hilton Head, by contrast, is a cash-heavy market with many home buyers purchasing second homes or retirement properties. This means that shifts in interest rates have a more direct impact on Bluffton homebuyers, he explains, while Hilton Head remains somewhat insulated.

Despite rising interest rates, Mitch says many homebuyers have adjusted to what’s now considered the "new normal." “Uncertainty pauses the market more than anything,” he explains. “Once people adjust and accept the rate environment, they’re able to move forward with confidence.”

Coastal Living and Climate Concerns

Interestingly, Mitch notes that increasing concerns over natural disasters in other Southeastern coastal states have actually helped his market. Florida’s rising insurance costs and greater hurricane risk have made areas like Hilton Head more appealing by comparison.

Still, climate change has had an impact. Insurance costs have risen, particularly for condos and townhomes, prompting some homeowners to sell, he says. Yet, for homebuyers looking for a more stable and affordable coastal option, Hilton Head stands out.

Culture, Community, and ‘Stealth Wealth’

One unique feature of the Hilton Head and Bluffton area is what Mitch calls “stealth wealth.” Unlike more flamboyant luxury markets, residents in these communities tend to be understated. “There’s a lot of wealth here, but people are down-to-earth.” he says. “You won’t find folks bragging about how much money they make or what they drive.”

For some homebuyers, this culture of humility and authenticity is part of the appeal. It’s a place where the quality of life matters more than showing off, and where community takes precedence over competition, Mitch says.

Lifestyle Sells: Golf, Beaches, and Boating

Hilton Head is known for its lifestyle amenities — particularly golf and beach access. With more than 30 private and public golf courses on the island, it’s a haven for golf enthusiasts. Mitch says that for many clients, access to quality courses and beachfront property isn’t just a bonus — it’s a requirement.

He also notes a growing interest in boating, as more people look to spend time outdoors. While marina availability is more limited than other coastal regions, the area’s natural beauty and waterways are gaining popularity with lifestyle-driven homebuyers, Mitch says.

The Bottom Line: Goals Over Headlines

When asked what truly guides homebuyers toward successful decisions, Mitch returns to the basics: long-term vision, lifestyle alignment, and expert guidance. Markets fluctuate, headlines change, and interest rates rise and fall — but your real estate decisions should be anchored in your personal goals.

“If you understand why you’re buying and what you hope to get out of your property — whether it’s enjoyment, appreciation, or income — you’ll make smarter choices and avoid unnecessary stress,” he says.

While the market will always ebb and flow, your real estate journey should be guided by your personal goals. That’s where real success is found. A trusted real estate professional can help you cut through the noise, interpret how trends may impact you locally, and build a strategy that supports your future.

Whether you’re a first-time homebuyer, a seasoned investor, or somewhere in between, remember: real estate is a long game. Let your goals — not the headlines — guide your journey.

Looking to align your next real estate move with your long-term goals? Connect with an Engel & Völkers brand affiliated real estate advisor to plan your journey with clarity and confidence.